Comments on: Testing a new website design http://www.alwinhoogerdijk.com/2009/04/20/testing-a-new-website-design/ Software Marketing, Adwords, SEO, Email Marketing, A/B Split testing Thu, 19 Aug 2010 23:18:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Don Robinson http://www.alwinhoogerdijk.com/2009/04/20/testing-a-new-website-design/comment-page-1/#comment-24 Don Robinson Tue, 28 Apr 2009 10:54:26 +0000 http://www.alwinhoogerdijk.com/?p=178#comment-24 I think the new version is more likely to keep visitors on the page longer. The four main pictures on version 1 aren't that interesting, and give the visitor enough information in a few seconds to leave early. Version 2, makes you think "who's this guy with the bookcase" and they have to read the text to find out. The text establishes you as a collector of DVDs and games etc, like them, so I would think they are willing to spend more time on the page to find what you have to say. I've just started looking at bounce rates for my site, and 80% of visitors leave within 10 seconds. As my program lists Windows files, I don't think I could have a picture of me with my 250,000 files, so I'll have to think of other ways to keep their interest. I think the new version is more likely to keep visitors on the page longer. The four main pictures on version 1 aren’t that interesting, and give the visitor enough information in a few seconds to leave early. Version 2, makes you think “who’s this guy with the bookcase” and they have to read the text to find out. The text establishes you as a collector of DVDs and games etc, like them, so I would think they are willing to spend more time on the page to find what you have to say. I’ve just started looking at bounce rates for my site, and 80% of visitors leave within 10 seconds. As my program lists Windows files, I don’t think I could have a picture of me with my 250,000 files, so I’ll have to think of other ways to keep their interest.

]]> By: Alwin http://www.alwinhoogerdijk.com/2009/04/20/testing-a-new-website-design/comment-page-1/#comment-14 Alwin Mon, 20 Apr 2009 18:07:19 +0000 http://www.alwinhoogerdijk.com/?p=178#comment-14 Yes, I am changing lots of stuff in one go. Sometimes that is the only way to do it. In this case the changes belong together, so it wouldn't be possible to test them one by one. I mean, giving the testimonials this prominent screen estate wouldn't have been possible without moving the buy boxes down. Another reason to do more changes at once is to make them more measurable. The effect of some of the changes I made here would be negligible when tested on their own. I agree that it is harder to find the Buy buttons now. In fact, I think that is the biggest risk I am taking here. Yes, I am changing lots of stuff in one go. Sometimes that is the only way to do it. In this case the changes belong together, so it wouldn’t be possible to test them one by one.

I mean, giving the testimonials this prominent screen estate wouldn’t have been possible without moving the buy boxes down.

Another reason to do more changes at once is to make them more measurable. The effect of some of the changes I made here would be negligible when tested on their own.

I agree that it is harder to find the Buy buttons now. In fact, I think that is the biggest risk I am taking here.

]]> By: Oliver Grahl http://www.alwinhoogerdijk.com/2009/04/20/testing-a-new-website-design/comment-page-1/#comment-13 Oliver Grahl Mon, 20 Apr 2009 17:58:55 +0000 http://www.alwinhoogerdijk.com/?p=178#comment-13 You change many factors at once here... One major difference is the Buy Now boxes being above/below the 'fold'. Wouldn't it be better to change one thing at a time? My bet is version #2, because it has more personality. But your visitors will have a hard time finding the Buy button on #2... You change many factors at once here… One major difference is the Buy Now boxes being above/below the ‘fold’. Wouldn’t it be better to change one thing at a time? My bet is version #2, because it has more personality. But your visitors will have a hard time finding the Buy button on #2…

]]>