A few weeks ago, Christian Mairoll of Emsi Software posted on the ASP forums about an interesting experiment he tried. He replaced all .99 and .95 prices (often called “odd prices”) with rounded prices. He reported that for him it made no difference. Interesting…
So I tried it myself. Last week I started an A/B split test on this. Group A getting my regular .95 pricing, group B getting rounded prices. But for me, it did make a difference. Here’s my results after 8 days:
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Today, I created two new ads in one of my ad groups, to start a new test of two different messages.
For some reason, both got flagged for manual approval, but now look at the Status of both ads:
In the past seven days I have been testing these headlines against each other:
Version A, emotional, benefit-oriented:
Starting right now, you will enjoy a perfectly organized DVD collection…
Movie Collector Instantly Catalogs Your DVD & Blu-Ray discs.
You’ll Save Time and Money Today.
Finally Have Total Control Over Your Movie Collection.
Version B, practical, feature-oriented:
Automatic DVD Database Software for Windows, Mac OS X & iPhone
Movie Collector Automatically Catalogs Your DVD Collection.
Just Enter Movie Titles or Scan DVD Barcodes.
Instantly Download All Movie Details and Cover Images.
And a week has gone by again. But now we’re finally seeing better results from the “B design”. Phew…
In terms of numbers of sales, it’s doing about the same as the old design. The profits for category B are slightly higher (about 3%), mainly because the average first purchase is still higher for the new design.
All in all, the new product pages are not a great success. But at least they are now performing well enough to switch to the new pages and start optimizing their details. I already have a couple of ideas I want to try:
Yes! Our first iPhone app has been approved by Apple!
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Here’s the results after another week of testing
(results of new design compared to the old design):
Something’s not right in the new design, but it’s hard to determine what it is.
Yes, I know, that is because we changed too many things at once.
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This week we submitted our first iPhone app to Apple for approval.
It’s a companion app for our Movie Collector software, not a stand-alone product. Users can catalog their DVD collection using Movie Collector, then export their collection to the iPhone viewer app, so they can always have their collection with them (e.g. at the DVD store, at friends, etc..).
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The loss of the testimonials on the top right of our new website design kept nagging me. So I discussed it with Mark, one of our web developers. And he came up with an idea to create a nice spot on the top right for one hot testimonial:
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