You’ve probably heard this age-old piece of marketing wisdom before:
“Sell benefits, not features”
In general, this is good advice. But in the software world, it is not always the best approach. In some situations, pushing your features will sell better. I encountered a situation like that a while ago.
It all depends on your product, your target audience and your sources of website traffic.
More »
Of course we never have bugs in our software, but still… we have always used some method to keep track of “misbehaving features”.
Through the years we tried: simple todo.txt files in our CVS project trees, Word documents on a shared file server, Google Docs (both spreadsheets and text documents), Mantis, The Bug Genie and since a few weeks: Lighthouse.
Discount coupons can be an effective tool to increase your sales and, more importantly, your profits. But how big a discount do you need to give? Should it be a percentage off or a fixed amount? How do people use the coupons? Pass it on the URL? Enter it into a coupon box? Where to put this box? Who do you give the coupons to? And aren’t you loosing revenue because these people pay less for the same stuff?
More »
