Archive for July, 2009

The Art of Ignoring – Sneak Preview

Tuesday, July 14th, 2009

This Saturday, I will be speaking at the Software Industry Conference in Boston.

Here’s a sneak preview of my presentation on The Art of Ignoring:

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Posted in Biz, Shareware | 3 Comments »

Collectorz.com is hiring

Tuesday, July 7th, 2009

At Collectorz.com, we have multiple people doing customer support. Most of the first and second line support is handled by AJ and he’s doing a great job.
But we recently found out that AJ is even better at creating cool promotional videos for our software. Check out the vids he did for Movie Collector here.

We decided that AJ should spend more time creating videos and that we should start looking for an extra customer support employee.
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Posted in Biz | 2 Comments »

Cross selling and up-selling

Wednesday, July 1st, 2009

If your site offers multiple products, add-ons and extra services, then cross selling and up-selling are important ways to maximize your profits.

At Collectorz.com, we sell seven software products (each available in two editions), five iPhone apps, two different barcode scanners, plus we offer CD delivery and a paid support option called “Priority Support”.

The software products are all related and targeted at the same type of customers, so cross-selling has always been important for us. And with the introduction of the barcode scanners we added some great stuff to up-sell to new and existing customers.

Before telling your about our current solution, let’s look at the various methods for cross selling and up-selling we tried since we added our second program.

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Posted in Shareware | 2 Comments »