This week, I tried something different with TrialPay:
Free software upgrades.
I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
More »
As a business owner, you make lots of decisions every day, big ones and small ones, easy ones and tough ones. But the past few months I have been struggling with a particularly tough one:
What kind of car to get next?
Before I tell you why I am looking for a new car and the possible candidates, let me tell you about my car history and my current cars.
More »
A couple of months ago, I posted about our first iPhone app Clz Movies. In the meantime, we have released four more: Clz Books, Clz Music, Clz Games and Clz Comics.
Here’s an update on our experience selling iPhone apps.
More »
At the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.
So in August 2008 I ran a simple A/B split test, testing just that:
Finally, here it is: the video of my “The Art of Ignoring” presentation at the Software Industry Conference in Boston.
Download the slides and full text of this presentation in PDF format here.
The player will show in this paragraph
Enjoy!
I know, it has been awfully quiet here since the SIC. I had my hands full with the most important product launch in Collectorz.com history: Movie Collector Connect.
Movie Collector Connect is our first web application and the first product in our new Collectorz.com Connect range of online cataloging services. We have been doing “offline” applications for Windows and Mac OS X for years, so this is a completely different project for us.
Here’s a quick overview of our reasons for creating web-apps and of some web-app-specific issues that we now have to deal with.
