Archive for September, 2009

Meet the Collectorz.com team – video

Friday, September 25th, 2009

At Collectorz.com, we’re experimenting with the use of video, for both promotional and instructional purposes. Our in-house video guy AJ has already created cool promo-vids for our 3 main products. For instance, check out the Movie Collector vids.

For yesterday’s Collectorz.com newsletter, we decided to try something different: a “meet the team” video, showing a tour of the Collectorz.com office and introducing all members of the Collectorz.com team. Here it is:

Meet the team

The player will show in this paragraph

Our newsletter subscribers loved the video. Some feedback we found in our inbox this morning:
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Posted in Shareware | 1 Comment »

RebateDelivery – Results of A/B split test

Friday, September 18th, 2009

rebatedeliverySo here they are, the results of my
Rebate Delivery A/B split test.

And after two weeks of testing, this test is showing the biggest difference between A and B that I have ever seen in any A/B split test.
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Posted in Shareware | 4 Comments »

RebateDelivery – Mail-In Rebates for online sales

Monday, September 14th, 2009

rebatedeliveryAt SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.

Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software :-)
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Posted in Shareware | 1 Comment »

Software upgrades through TrialPay – the results

Wednesday, September 9th, 2009

trialpay-logo-160pxTwo weeks ago, I wrote about my email campaign offering software upgrades through TrialPay. That post was only one day after I sent out the campaign, so I could only include some preliminary results. However, two weeks have gone by now, so it’s time to look at the final results.
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Posted in Shareware | 2 Comments »