Comments on: Software upgrades through TrialPay – the results http://www.alwinhoogerdijk.com/2009/09/09/software-upgrades-through-trialpay-the-results/ Software Marketing, Adwords, SEO, Email Marketing, A/B Split testing Fri, 06 Jan 2012 09:33:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Alwin http://www.alwinhoogerdijk.com/2009/09/09/software-upgrades-through-trialpay-the-results/comment-page-1/#comment-1116 Alwin Sun, 13 Sep 2009 08:27:49 +0000 http://www.alwinhoogerdijk.com/?p=856#comment-1116 We had already done a regular $10 off offer, about six months ago. Worked very well too, that's why I was surprised I could still squeeze some upgrades out of the same group another time. I think the "Upgrade for Free" offer helped to get their attention, it helped to get more regular upgrades too. In about the same way that offering a Get it Free by TrialPay option on your landing page helps to get more regular sales. We had already done a regular $10 off offer, about six months ago. Worked very well too, that’s why I was surprised I could still squeeze some upgrades out of the same group another time.

I think the “Upgrade for Free” offer helped to get their attention, it helped to get more regular upgrades too. In about the same way that offering a Get it Free by TrialPay option on your landing page helps to get more regular sales.

]]> By: Bob Tipton http://www.alwinhoogerdijk.com/2009/09/09/software-upgrades-through-trialpay-the-results/comment-page-1/#comment-1115 Bob Tipton Sat, 12 Sep 2009 22:58:41 +0000 http://www.alwinhoogerdijk.com/?p=856#comment-1115 I'm curious as to how this compares to your success rate without the TrialPay offer, meaning what if you had just offered a $10 coupon to everyone who hadn't yet upgraded? I’m curious as to how this compares to your success rate without the TrialPay offer, meaning what if you had just offered a $10 coupon to everyone who hadn’t yet upgraded?

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