Comments on: RebateDelivery – Results of A/B split test

By: Todd

Todd — Mon, 23 Nov 2009 23:06:57 +0000

Great write up. Will definitely implement the a/b strategy to my future changes. I really felt like I was missing something and this feels like the key.

By: 1boss1

1boss1 — Wed, 04 Nov 2009 08:51:44 +0000

Nice write up, really make you realize how much cash people are leaving on the table by not split testing.

By: Alwin

Alwin — Sat, 19 Sep 2009 08:37:18 +0000

25% extra profits is not convincing enough for you?
I had my doubts too, maybe its because we Europeans are less used to mail-in rebates, but the test convinced me that this *is* a good idea

By: Thomas Holz

Thomas Holz — Fri, 18 Sep 2009 16:40:07 +0000

Quite surprising. Personally, as a customer I wouldn’t like such a promotion because of all the hassle. I know that I’m too lazy to do the printing and mailing, so you’d give me the feeling that I’ve wasted money. Which is worse than offering no discount at all. So I’m not really convinced about this idea…