Archive for October, 2009

Using urgency and scarcity to sell more

Tuesday, October 27th, 2009

scanners-left1At Collectorz.com, we regularly send out special offer emails to our customers, giving them a special discount deal on a new product, a software upgrade or a barcode scanner.

We have been using urgency with our offers for quite a while, but last week we tried adding some scarcity. More »

Web-applications : first thoughts

Tuesday, October 20th, 2009

connectTwo months ago I posted about the launch of our first web application and our reasons for diving into online apps. Last week we launched our second web-app for cataloging books, so I figured I’d let you know my first thoughts about doing online software.
Tip: For the full story, attend my Web-Apps presentation at the ESWC conference in Berlin. More »