Comments on: What to focus on: Product, Conversion or Traffic?

By: Alwin

Alwin — Tue, 08 Dec 2009 08:50:33 +0000

I prefer the “minor updates are free” policy. The value of “free updates for one year” depends too much on the actual updates being released. There may be none, but there also may be a HUGE major upgrade that I would have preferred not to give away for free.
The “free minor updates” policy gives me more control of what I give away for free and what I charge for.

By: Bill

Bill — Tue, 08 Dec 2009 05:59:04 +0000

Hi Alwin,

Thank you for your excellent Art of Ignoring presentation. What about the upgrade policy of a software product? A software’s upgrade policy is important to the revenue of the software. Some well-known software venders, like LimeWire, Speed-Bit, etc. use free one/half year upgrade policy. What do you think of this policy with compare to the free minor update policy?

Best,
Bill

By: Kevin Moore

Kevin Moore — Mon, 23 Nov 2009 21:55:47 +0000

Hi,

Great post, thanks for the tips. It helped me to clarify where I need to focus my attention. I seem to be getting good downloads, but not a lot of sales. I think I need to work on Product first then Conversion and finally Traffic.

Thanks again,

Kevin