Comments on: Remarketing with Google Adwords

By: Rebecca

Rebecca — Sun, 04 Apr 2010 00:41:14 +0000

I think Google’s announcement can only mean good things. Not just for advertisers, but for consumers as well. Think about it – now instead of random ads, they’ll be presented with promotions for things they’re actually interested in. As far as the “creepy” factor, as long as it’s used properly retargeting can be very effective without invading users’ privacy. Here is an interesting article on how to use this marketing tool the right way: http://bit.ly/aqE6hs.

I’m interested to come back and see what your results are with your own campaign. Thanks for the post!

By: Alwin

Alwin — Wed, 31 Mar 2010 09:20:01 +0000

Thomas,

The work comes in two flavors:
- keyword targeting: running placement reports and removing “bad” sites
- placement targeting: finding good sites, monitoring the results and again, removing ones that prove to be “bad” after all.

BTW: If you are interested in doing more with the Content Network, I recommend checking out Shelley Ellis. I learned it all from her

By: Alwin

Alwin — Tue, 30 Mar 2010 06:41:27 +0000

Hi Laura,
I am concerned about that too. Or what about existing customers who bought a long time ago, revisits our site (e.g. to upgrade), then sees the remarketing ads. Not as bad, but one would prefer not to cookie those at all.
I haven’t seen any complaints yet though.

By: Laura Look

Laura Look — Mon, 29 Mar 2010 21:55:27 +0000

This has interesting possibilities.

I’m concerned about the part where Google doesn’t “uncooky” when the user buys. I can see a scenario where a user follows an ad to our site, buys our software the next day, then starts seeing the remarketing ads, promising a 10% discount. Would they feel cheated and complain?

By: Thomas Holz

Thomas Holz — Mon, 29 Mar 2010 19:47:00 +0000

By “lots of work” you mean, that you’re not using the entire network (as it works by default) but select only certain sites, I take? I never tried that.

By: Alwin

Alwin — Mon, 29 Mar 2010 12:24:02 +0000

Content Network traffic is proving to be a great source of quality traffic for us. It takes work though, lots of work. But quality traffic *is* available on the Content Network.

By: Thomas Holz

Thomas Holz — Mon, 29 Mar 2010 12:13:50 +0000

@Andy:
Creepy, yes. But also a brilliant move. Google’s content network traffic was pretty worthless compared to search traffic. That might change now.

By: Alwin

Alwin — Mon, 29 Mar 2010 11:36:55 +0000

My remarketing banners got approved a few hours ago.
And we just received the first “remarketed” sale!

By: Andy Brice

Andy Brice — Sun, 28 Mar 2010 23:00:18 +0000

Interesting – but a bit creepy!

By: Thomas Holz

Thomas Holz — Sun, 28 Mar 2010 21:36:34 +0000

How about focussing on the discount? They already know your product, they just have to make a decision. So the message could simply be:

Comic Collector: Today 10% discount.