Archive for April, 2010

Adwords Remarketing – first impressions

Monday, April 12th, 2010

adwordsTwo weeks ago I started experimenting with Adwords Remarketing. As with most new advertising methods, this sure isn’t something that you can just switch on and then expect it to work. It takes time to understand it and then more time to test, tweak, test some more. Here’s an update on my findings so far.
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Don’t let them get away with not upgrading

Wednesday, April 7th, 2010

Music Collector logoThree months ago, we released a major (paid) upgrade for our Music Collector software, version 9. Since then, about 15% of our existing customers have upgraded. Not bad at all.
But it also means that there’s still a lot of people who did not upgrade (yet!). And of course I am not going to let em get away with that.
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New Collectorz.com shop page

Monday, April 5th, 2010

newshopHere’s something from a project I have been working on off-and-on for the past few months: Rewriting the entire shopping-cart system of the Collectorz.com site.

From the shop, via the upsell interstitial page and the name/address page, to the payment details page and finally the order confirmation page. I have written some new back-end PHP classes and am now rewriting all website pages based on those classes, making the pages more consistent, and more importantly, easier to maintain. Easy maintenance is essential, because I am tweaking these pages quite often.

I have already posted about my upsell interstitial page a while ago, which was the first page I based on the new back-end classes. This long Easter weekend I have completely rewritten the first page of the check-out, the shop page. More »

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Simple coupon codes

Saturday, April 3rd, 2010

I was browsing through the orders of the past few days and noticed something interesting in the way our users enter our coupon codes.

You see, all our coupons are always published written in all uppercase, e.g. “CLZTWEETZ”, “GETORGANIZED”, “GOOGLER”, etc… But our order tracking system stores the coupons exactly as entered. And scrolling through this list, I found that for most coupons, users enter them in all lowercase (e.g. as “clztweetz”), indicating that they typed them manually (as opposed to copying/pasting from our emails).

With one exception: the coupon we give to all our trial users: ITRYB4IBUY
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Posted in Shareware | 18 Comments »