Archive for June, 2010

Sign Up buttons: Red, Green or back to Blue?

Friday, June 4th, 2010

Last week, Dan McGrady reported how he improved his conversion rate by 72%. One of the things he did was changing his signup button from green to red. This alone gave him a 21% increase in conversion.

Interesting results, so I tried some experiments with the color of my own sign up buttons. More »