As promised, here’s the video and slides of my “Art of Testing” presentation at the ESWC in Vienna. You may want to grab a coffee first, as it’s over an hour long 
The player will show in this paragraph
The slides
AlwinHoogerdijk.com
Software Marketing, Adwords, SEO, Email Marketing, A/B Split testing
I really enjoyed the presentation at ESWC. It was a super explanation about how and why to do A/B testing. I really liked the examples from your own A/B tests for your web site and how it impacted sales and downloads. Great stuff…!
Great introduction Alwin! You have done the community a great job in spreading the word about A/B split testing.