Archive for the ‘Adwords’ Category

Here’s a quick update on my Content Network adventures.

Up till now I have been using keyword targeting only. And I have been running Placement Reports to find “bad” sites, so that I could exclude them using site exclusions.

But now my campaigns have run for a few months, my ads are being shown on thousands of sites. There is no way I can go through and exclude the all bad ones.
I have removed the high volume bad sites which helps a bit, but there’s load’s of bad ones in the long tail too. Some of em even generating lots of clicks and thus costing me money.

(BTW: when I say “bad sites”, I mean “somewhat relevant” sites that are not performing plus sites that are simply not relevant.)

So now I am trying placement targeting. I am using the Placement Report for my keyword targeted ads to find good sites (based on relevance, number of conversions, clicks and impressions). Then I create new placement targeted ad groups to target just those sites.

Here’s my findings on both methods:
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