Really, who buys software on CD nowadays?
Well, you’d be surprised… For consumer products, this is still important. Many users still like to receive something “physical” in the mail.
And this happens to be even more true for my collector-type audience. You know, the type of people that still buy real books, DVDs and CDs (remember those?).
So we decided to try and see if we could enhance that “package in the mail” moment, by designing a nicer shipping package for our Collectorz.com software.
(Of course, we were also hoping to sell some more 
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Through the years I have been experimenting with many different landing page designs and layouts. And there is one factor that’s consistently proving to improve conversion rates.
Over the years, since 1996, we have been using quite a few different payment processors. I started out on Compuserve, quickly followed by: SWREG, Digibuy, RegNow, Plimus, eSellerate, PayPal and RBS WorldPay. PayPal has been a constant for many years, as we have always offered it as an extra payment method, through our own PayPal account.
In about 3 weeks, on Saturday November 6, I will be speaking at the
So we have decided to sponsor the “
Our Collectorz.com programs are all available in two editions: Standard and Pro. The Standard edition sells for $29.95 and is lacking a couple of “advanced” features compared to the $49.95 Pro edition.
Last week, Dan McGrady reported 
Delivery on CD and Priority Support options, do you offer those up-sells “opt-in” or “opt-out”? In other words, when users click your Buy button, do you put these extras in their shopping cart automatically? 
