Archive for the ‘Email Marketing’ Category

Using urgency and scarcity to sell more

Tuesday, October 27th, 2009

scanners-left1At Collectorz.com, we regularly send out special offer emails to our customers, giving them a special discount deal on a new product, a software upgrade or a barcode scanner.

We have been using urgency with our offers for quite a while, but last week we tried adding some scarcity. More »

Email Sending Capabilities disabled

Sunday, April 26th, 2009

Last Friday, I received the following email from InfusionSoft, the email service I am using for our newsletters and auto-responders:

We have received notification from several Internet Service Providers that your recipients are reporting your emails as spam at a rate which exceeds their allowed thresholds. In order to prevent any further spam complaints from your contacts and to protect your email sending reputation, we have temporarily disabled all email sending capabilities.
To restore email sending service to your Infusionsoft application and learn how you can prevent future spam complaints, please contact the Infusionsoft Customer Care Staff at the information listed below.

More »

Is Twitter the ultimate way to stay top of mind?

Monday, April 6th, 2009

Last week, I wrote about staying top of mind using a monthly newsletter. Reminding your customers of your existence each month helps to sell more software.
But what if you could remind them of your existence a few times a day? Wouldn’t that be great?
More »

Staying top of mind with a monthly newsletter

Friday, April 3rd, 2009

Sending a monthly newsletter to your customers …

Isn’t that a time-consuming hassle each month?
And what to write? Do I have enough news every month to fill a newsletter?
Do I have to hire someone to design a fancy html template first?
Won’t my customers start complaining if I spam them every few weeks? I am already hesitant to annoy them by email when I have a new version…
And why would I send a newsletter each month? Why not just email them when I have something new to sell …

Sounds familiar? Because that is how I looked at it. At least, up until two years ago.
But now, I changed my mind on all of the above concerns, except one…
Which one? Read on…
More »