Last week, I told about our Upgrade Week, during which we had a reduced upgrade fee for Music Collector ($14.95 instead of $24.95).
On Tuesday I emailed all old-version users about the offer, then on Saturday I sent out a short “2 days left email”.
Yesterday, was the last day of Upgrade Week, so the results are in.
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Archive for the ‘Email Marketing’ Category
Upgrade week – the results
Monday, May 17th, 2010Upgrade week
Tuesday, May 11th, 2010It’s been over a month since I emailed all Music Collector 8.x users about our “Vee Nine” upgrade. So time to try and pull in some more upgrade sales. This time I am doing an “Upgrade week”, during which we have a reduced upgrade fee for the rest of the week (valid through Sunday May 9). We have done upgrade weeks before and the urgency of the nearby end-date really helps to generate a lot of upgrades. More »
Mandatory sign up for the free trial ?
Wednesday, March 31st, 2010
Offering a free trial edition is an important tool to sell more software, I think we can all agree on that. But how do you make that trial editon available to potential customers?
Do you let them download the trial using a publicly available download link on your website? Or do you force them to give you their email address first (mandatory sign up)? Or maybe a softer, optional sign up?
If you want as many users as possible to evaluate your trial version, it makes sense to make downloading it easy as possible, no barriers at all.
On the other hand, having the email address of your trial users lets you follow up with them, hopefully increasing your chances of converting them into customers.
Which approach will bring you more profits?
Public Download Links or Mandatory Sign Ups?
As always, there’s only one way to find out: an A/B split test. More »
Using urgency and scarcity to sell more
Tuesday, October 27th, 2009
At Collectorz.com, we regularly send out special offer emails to our customers, giving them a special discount deal on a new product, a software upgrade or a barcode scanner.
We have been using urgency with our offers for quite a while, but last week we tried adding some scarcity. More »
Email Sending Capabilities disabled
Sunday, April 26th, 2009Last Friday, I received the following email from InfusionSoft, the email service I am using for our newsletters and auto-responders:
We have received notification from several Internet Service Providers that your recipients are reporting your emails as spam at a rate which exceeds their allowed thresholds. In order to prevent any further spam complaints from your contacts and to protect your email sending reputation, we have temporarily disabled all email sending capabilities.
To restore email sending service to your Infusionsoft application and learn how you can prevent future spam complaints, please contact the Infusionsoft Customer Care Staff at the information listed below.
Is Twitter the ultimate way to stay top of mind?
Monday, April 6th, 2009Last week, I wrote about staying top of mind using a monthly newsletter. Reminding your customers of your existence each month helps to sell more software.
But what if you could remind them of your existence a few times a day? Wouldn’t that be great?
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