As promised, the slides and full text of my “The Art of Ignoring” presentation at the ESWC 2009 in Berlin. Download it in PDF format here.
(Sorry, no video of this ESWC presentation, but you can watch the SIC 2009 video of the same presentation here.)
This presentation is about time-management for ISVs, about deciding what to work on at any given time. But more importantly, what to ignore.
So here they are, the results of my
Rebate Delivery A/B split test.
And after two weeks of testing, this test is showing the biggest difference between A and B that I have ever seen in any A/B split test.
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At SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.
Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software 
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Two weeks ago, I wrote about my email campaign offering software upgrades through TrialPay. That post was only one day after I sent out the campaign, so I could only include some preliminary results. However, two weeks have gone by now, so it’s time to look at the final results.
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This week, I tried something different with TrialPay:
Free software upgrades.
I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
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At the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.
So in August 2008 I ran a simple A/B split test, testing just that:
Finally, here it is: the video of my “The Art of Ignoring” presentation at the Software Industry Conference in Boston.
Download the slides and full text of this presentation in PDF format here.
The player will show in this paragraph
Enjoy!
This Saturday, I will be speaking at the Software Industry Conference in Boston.
Here’s a sneak preview of my presentation on The Art of Ignoring:
If your site offers multiple products, add-ons and extra services, then cross selling and up-selling are important ways to maximize your profits.
At Collectorz.com, we sell seven software products (each available in two editions), five iPhone apps, two different barcode scanners, plus we offer CD delivery and a paid support option called “Priority Support”.
The software products are all related and targeted at the same type of customers, so cross-selling has always been important for us. And with the introduction of the barcode scanners we added some great stuff to up-sell to new and existing customers.
Before telling your about our current solution, let’s look at the various methods for cross selling and up-selling we tried since we added our second program.
