The design of our website is being changed almost continously. I am always trying to improve its conversion power, by making small optimizations to the layout, the design and the copy.
But this time I am implementing a more radical change: a completely new layout. In the next couple of weeks I will be testing the new layout vs the old layout using an A/B split test. That is, fifty percent of new visitors will be seeing the old layout, the other fifty percent will get the new layout. Then we’ll be measuring sign-ups, downloads, sales and profits in both groups.
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