Alwin's Software Marketing Blog

RebateDelivery - Results of A/B split test

September 18th, 2009

rebatedeliverySo here they are, the results of my
Rebate Delivery A/B split test.

And after two weeks of testing, this test is showing the biggest difference between A and B that I have ever seen in any A/B split test.
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My new car has arrived!

September 17th, 2009

whatcarA couple of weeks I posted about my tough decision:

What kind of car to get next?

It took a bit longer than expected, but yesterday I could finally pick up my new car: a shiny new …

Aston Martin V8 Vantage Roadster.
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RebateDelivery - Mail-In Rebates for online sales

September 14th, 2009

rebatedeliveryAt SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.

Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software :-)
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Software upgrades through TrialPay - the results

September 9th, 2009

trialpay-logo-160pxTwo weeks ago, I wrote about my email campaign offering software upgrades through TrialPay. That post was only one day after I sent out the campaign, so I could only include some preliminary results. However, two weeks have gone by now, so it’s time to look at the final results.
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Using TrialPay for Software Upgrades

August 27th, 2009

trialpay-logo-160px
This week, I tried something different with TrialPay:
Free software upgrades.

I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
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A tough decision

August 24th, 2009

whatcarAs a business owner, you make lots of decisions every day, big ones and small ones, easy ones and tough ones. But the past few months I have been struggling with a particularly tough one:

What kind of car to get next?

Before I tell you why I am looking for a new car and the possible candidates, let me tell you about my car history and my current cars.
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Selling iPhone apps

August 23rd, 2009

A couple of months ago, I posted about our first iPhone app Clz Movies. In the meantime, we have released four more: Clz Books, Clz Music, Clz Games and Clz Comics.

Clz Comics app for iPhone

Here’s an update on our experience selling iPhone apps.
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Using TrialPay on landing pages

August 10th, 2009

trialpay-logo-160pxAt the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.

So in August 2008 I ran a simple A/B split test, testing just that:

trialpay-html-button

  • Group A: my regular product pages, no TrialPay option
  • Group B: An extra “Get it Free” button, taking visitors to the TrialPay offer page. Just for our Standard edition (regular price $29.95). The button was a regular HTML button, just like our other “Add to Cart” buttons. Like so ->

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The Art of Ignoring - Video

August 9th, 2009

Finally, here it is: the video of my “The Art of Ignoring” presentation at the Software Industry Conference in Boston.

Download the slides and full text of this presentation in PDF format here.

The player will show in this paragraph

Enjoy!

Our first web app: Movie Collector Connect

August 8th, 2009

connectI know, it has been awfully quiet here since the SIC. I had my hands full with the most important product launch in Collectorz.com history: Movie Collector Connect.

connect-covers

Movie Collector Connect is our first web application and the first product in our new Collectorz.com Connect range of online cataloging services. We have been doing “offline” applications for Windows and Mac OS X for years, so this is a completely different project for us.
Here’s a quick overview of our reasons for creating web-apps and of some web-app-specific issues that we now have to deal with.

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