So here they are, the results of my
Rebate Delivery A/B split test.
And after two weeks of testing, this test is showing the biggest difference between A and B that I have ever seen in any A/B split test.
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Alwin's Software Marketing Blog
RebateDelivery - Results of A/B split test
September 18th, 2009My new car has arrived!
September 17th, 2009
A couple of weeks I posted about my tough decision:
It took a bit longer than expected, but yesterday I could finally pick up my new car: a shiny new …
Aston Martin V8 Vantage Roadster.
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RebateDelivery - Mail-In Rebates for online sales
September 14th, 2009At SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.
Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software 
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Software upgrades through TrialPay - the results
September 9th, 2009
Two weeks ago, I wrote about my email campaign offering software upgrades through TrialPay. That post was only one day after I sent out the campaign, so I could only include some preliminary results. However, two weeks have gone by now, so it’s time to look at the final results.
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Using TrialPay for Software Upgrades
August 27th, 2009
This week, I tried something different with TrialPay:
Free software upgrades.
I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
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A tough decision
August 24th, 2009As a business owner, you make lots of decisions every day, big ones and small ones, easy ones and tough ones. But the past few months I have been struggling with a particularly tough one:
What kind of car to get next?
Before I tell you why I am looking for a new car and the possible candidates, let me tell you about my car history and my current cars.
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Selling iPhone apps
August 23rd, 2009A couple of months ago, I posted about our first iPhone app Clz Movies. In the meantime, we have released four more: Clz Books, Clz Music, Clz Games and Clz Comics.
Here’s an update on our experience selling iPhone apps.
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Using TrialPay on landing pages
August 10th, 2009At the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.
So in August 2008 I ran a simple A/B split test, testing just that:
- Group A: my regular product pages, no TrialPay option
- Group B: An extra “Get it Free” button, taking visitors to the TrialPay offer page. Just for our Standard edition (regular price $29.95). The button was a regular HTML button, just like our other “Add to Cart” buttons. Like so ->
The Art of Ignoring - Video
August 9th, 2009Finally, here it is: the video of my “The Art of Ignoring” presentation at the Software Industry Conference in Boston.
Download the slides and full text of this presentation in PDF format here.
The player will show in this paragraph
Enjoy!
Our first web app: Movie Collector Connect
August 8th, 2009
I know, it has been awfully quiet here since the SIC. I had my hands full with the most important product launch in Collectorz.com history: Movie Collector Connect.
Movie Collector Connect is our first web application and the first product in our new Collectorz.com Connect range of online cataloging services. We have been doing “offline” applications for Windows and Mac OS X for years, so this is a completely different project for us.
Here’s a quick overview of our reasons for creating web-apps and of some web-app-specific issues that we now have to deal with.
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