AlwinHoogerdijk.com » ctr http://www.alwinhoogerdijk.com Software Marketing, Adwords, SEO, Email Marketing, A/B Split testing Sat, 26 Nov 2011 11:02:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The importance of Display URLs in Adwords ads http://www.alwinhoogerdijk.com/2010/05/19/the-importance-of-display-urls-in-adwords-ads/ http://www.alwinhoogerdijk.com/2010/05/19/the-importance-of-display-urls-in-adwords-ads/#comments Wed, 19 May 2010 12:53:37 +0000 Alwin http://www.alwinhoogerdijk.com/?p=1588 adwordsA few weeks ago, I posted about my new microsites project. In short: I am creating microsites targeted at specific keyword phrases, for both SEO and PPC reasons.

Here’s some of the first effects I am seeing when using a microsite as the target URL and, more importantly, the Display URL of Google ads.

Book Database

Microsite: www.bookdatabase.com

Music Database

Microsite: www.musicdatabase.com

DVD Database

Microsite: www.dvd-database.com

Obviously, I still need to work on optimizing these pages for conversions.
But for now, I am quite happy with my improved CTRs.

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