AlwinHoogerdijk.com » sic http://www.alwinhoogerdijk.com Software Marketing, Adwords, SEO, Email Marketing, A/B Split testing Sat, 26 Nov 2011 11:02:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 SIC 2010 – Dallas here we come http://www.alwinhoogerdijk.com/2010/05/20/sic-2010-dallas-here-we-come/ http://www.alwinhoogerdijk.com/2010/05/20/sic-2010-dallas-here-we-come/#comments Thu, 20 May 2010 11:32:16 +0000 Alwin http://www.alwinhoogerdijk.com/?p=1589 This year, the Software Industry Conference (SIC) is in Dallas, Texas. Sytske and I were not planning to go, mainly because of the not so exciting conference location (at the DFW airport).

But after looking at the Conference Schedule, I changed my mind. This could be quite interesting after all.

And of course it’s always fun to meet our ISV friends in person again, drink some beers, play Rock Band, etc… :-)

So Sytske has just registered us for the conference, booked our flight to Dallas and the stay at the Hyatt hotel. Plus we signed up as a Bronze level sponsor.

See you in Dallas!

]]> http://www.alwinhoogerdijk.com/2010/05/20/sic-2010-dallas-here-we-come/feed/ 1 The Art of Ignoring – Video http://www.alwinhoogerdijk.com/2009/08/09/the-art-of-ignoring-video/ http://www.alwinhoogerdijk.com/2009/08/09/the-art-of-ignoring-video/#comments Sun, 09 Aug 2009 17:04:40 +0000 Alwin http://www.alwinhoogerdijk.com/?p=536 Finally, here it is: the video of my “The Art of Ignoring” presentation at the Software Industry Conference in Boston.

Download the slides and full text of this presentation in PDF format here.

The player will show in this paragraph

Enjoy!

]]> http://www.alwinhoogerdijk.com/2009/08/09/the-art-of-ignoring-video/feed/ 6 The Art of Ignoring – Sneak Preview http://www.alwinhoogerdijk.com/2009/07/14/the-art-of-ignoring-sneak-preview/ http://www.alwinhoogerdijk.com/2009/07/14/the-art-of-ignoring-sneak-preview/#comments Tue, 14 Jul 2009 10:46:28 +0000 Alwin http://www.alwinhoogerdijk.com/?p=523 This Saturday, I will be speaking at the Software Industry Conference in Boston.

Here’s a sneak preview of my presentation on The Art of Ignoring:

picture-1

The Art of Ignoring

You’ve got your hands full, doing development and customer support.

But then the experts tell you that you should:
Do SEO, run Adwords, split test your site design, fight piracy, fix your trial edition, send newsletters, write press releases, tweet on Twitter, create mac apps, register your trademarks, publish articles, find affiliates, track your sales, do retail, localize your software, create mobile apps, move to web apps, optimize your shopping cart, etc, etc….

Where to start? What’s most important right now? What brings in the most profits, the fastest so you can keep moving forward?

The bad news: Everything on the list really is important.

The good news: Depending on the phase your ISV is in, only a few things are important right now.

In this presentation I will go over the different phases of an ISV. I will clearly outline each critical stage and what activities are most important – even essential – during each phase. This will give ISV’s practical, targeted focus points to ensure maximum productivity and profits.

More importantly, I will cover the essential skill of ignoring 80% of the above list, at any time.

For example, in the early stages, you can safely ignore localization and sales tracking.
Later on, ignoring feature requests may be the biggest time saver (and money maker!) ever.

I hope to see you in Boston!

]]> http://www.alwinhoogerdijk.com/2009/07/14/the-art-of-ignoring-sneak-preview/feed/ 3 Speaking at the SIC : The Art of Ignoring http://www.alwinhoogerdijk.com/2009/04/14/speaking-at-the-sic-the-art-of-ignoring/ http://www.alwinhoogerdijk.com/2009/04/14/speaking-at-the-sic-the-art-of-ignoring/#comments Tue, 14 Apr 2009 15:20:39 +0000 Alwin http://www.alwinhoogerdijk.com/?p=168 I just received confirmation that I have been accepted as a speaker at the 2009 Software Industry Conference, in Boston (July 16-18).
The organizers were able to squeeze me in, even though I submitted my paper way too late (sent it in last week, deadline was February 28).

I will be speaking on Saturday afternoon (July 18), in a session about micro-ISV Issues.

Here’s what I will be talking about:

The Art of Ignoring

You’ve got your hands full, doing development and customer support.

But then the experts tell you that you should:
Do SEO, run Adwords, split test your site design, fight piracy, fix your trial edition, send newsletters, write press releases, tweet on Twitter, create mac apps, register your trademarks, publish articles, find affiliates, track your sales, do retail, localize your software, create mobile apps, move to web apps, optimize your shopping cart, etc, etc….

Where to start? What’s most important right now? What brings in the most profits, the fastest so you can keep moving forward?

The bad news: Everything on the list really is important.

The good news: Depending on the phase your ISV is in, only a few things are important right now.

In this presentation I will go over the different phases of an ISV. I will clearly outline each critical stage and what activities are most important – even essential – during each phase. This will give ISV’s practical, targeted focus points to ensure maximum productivity and profits.

More importantly, I will cover the essential skill of ignoring 80% of the above list, at any time.

For example, in the early stages, you can safely ignore localization and sales tracking.
Later on, ignoring feature requests may be the biggest time saver (and money maker!) ever.

I hope to see you in Boston!

]]> http://www.alwinhoogerdijk.com/2009/04/14/speaking-at-the-sic-the-art-of-ignoring/feed/ 0