Negative Keywords for software ads

Are you using negative keywords in your Google ads? You probably are. But are you taking full advantage of this powerful way to cut costs and increase click through rates? I know I sure wasn’t. Of course I was using some obvious negative keywords like: free, freeware, crack and serial. But that was all.

Lately I have been investigating the use of negative keywords (again after listening to Perry‘s interview with two dudes from Currently, I have hundreds of negative keywords in each campaign. How I found them is another story, maybe I will write about that later.

Today I just want to give you a list of negative keywords specific to selling software. Simply add them to all your Adwords campaigns (and Yahoo Ads for that matter) and immediately save money and increase click through rates.
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