This weekend, November 24/25, the European Software Conference (ESWC) will be held in Munich, Germany.
As always, I will be speaking at the conference (and sponsoring too).
However, this time we’re going to try something different.
For this conference, I have not prepared a presentation. Instead, Sytske and I will do a “pick our brains” session, during which we will answer any question you may have about running a software business.
Sytske will answer questions related to Customer Support, Customer Communications and Human Resources. I will be available for technical and marketing related questions.
If you have been selling software for a while, you have probably built a considerable customer database. But to what extend are you taking advantage of that important asset?
How can you sell more stuff to your existing customers?
But before we move on to the HOW, let me first give you 3 reasons WHY you should sell more to your existing customers and some ideas on WHAT you could sell to them.
(this is a reworked and updated version of my presentation at the European Software Conference in London, November 2011)
I will be speaking at the ESWC 2011, held on November 19/20 in London.
This time my talk won’t be about A/B testing, traffic or conversion.
Instead, I will be speaking about something that has become more and important for Collectorz.com. And which IMO should just as important for any software company that has been around for a while:
How to sell more stuff to your existing customers
Attracting and converting new visitors is very important, we all know that. But don’t ignore your existing customers. There’s good money to be made selling more stuff to people who already purchased from you before.
This session will focus on cross- and up-selling to existing customers, using email campaigns, newsletters, auto-responders, Facebook, Twitter, etc…
See you in London!
As promised, here’s the video and slides of my “Art of Testing” presentation at the ESWC in Vienna. You may want to grab a coffee first, as it’s over an hour long 🙂
The player will show in this paragraph