Here’s the results after another week of testing
(results of new design compared to the old design):
- Downloads: down 4.22%
- Sign ups: up 1.50%
- Sales: down 19,11%
- Profits: down 11,52%
- Average First Purchase Value: up 10%
Something’s not right in the new design, but it’s hard to determine what it is.
Yes, I know, that is because we changed too many things at once.
My guess is the problem is in the different set of buying options that is offered in design B (we lost the TrialPay option, the delivery on CD option for the PRO edition, the “Customize Your Order” button, etc…).
So to have a test between the two designs that is more fair, I have re-introduced these buying options in design B. Oh, and I also brought back the cool looking Vista Media Center screenshots for Movie Collector, somehow these had gotten lost too. Ouch…
This is the challenger for the upcoming seven days. Will this one finally beat my control?