I was browsing through the orders of the past few days and noticed something interesting in the way our users enter our coupon codes.
You see, all our coupons are always published written in all uppercase, e.g. “CLZTWEETZ”, “GETORGANIZED”, “GOOGLER”, etc… But our order tracking system stores the coupons exactly as entered. And scrolling through this list, I found that for most coupons, users enter them in all lowercase (e.g. as “clztweetz”), indicating that they typed them manually (as opposed to copying/pasting from our emails).
With one exception: the coupon we give to all our trial users: ITRYB4IBUY
(“I try before I buy”, get it?). This one always shows up in all UPPERCASE, never like “itryb4ibuy”. Users are obviously copying/pasting this one.
What’s the problem here? Is it that my users just don’t “get” this coupon? Or is it too hard to enter manually, making them revert to the old Ctrl-C / Ctrl-V (or Cmd-C / Cmd-V for us Mac users). But isn’t copy/pasting always easier and quicker, even for the simple coupons like CLZTWEETZ or GETORGANIZED? I would think so.
So now I am wondering, could it be that many of my users simply don’t know how to copy/paste? Or maybe they’re not proficient enough with it and thus are more likely to opt for manual entry for short codes like this? And could it be that they are they trying to manually enter my ITRYB4IBUY code and failing to get it work? Scary…
Whatever the reason, I am changing my ITRYB4IBUY coupon to CLZTRIAL today.