As promised, here’s the video and slides of my “Art of Testing” presentation at the ESWC in Vienna. You may want to grab a coffee first, as it’s over an hour long 
The player will show in this paragraph
Posts Tagged ‘a/b testing’
The Art of Testing – video and slides
Wednesday, November 10th, 2010Top right
Sunday, October 24th, 2010
Through the years I have been experimenting with many different landing page designs and layouts. And there is one factor that’s consistently proving to improve conversion rates.
Or, to be more precise, consistently causes a decrease in conversions every time I stop doing it:
Having my main call-to-actions (Try and Buy) on the top right of the landing page
Speaking at ESWC 2010, about “The Art of Testing”
Friday, October 15th, 2010
In about 3 weeks, on Saturday November 6, I will be speaking at the
10th European Software Conference in Vienna.
The session is called “The Art of Testing” and will be about A/B split testing. The focus will be on testing website designs, and I will discuss:
- Introduction: Why you should be testing.
- The tech stuff: How you can do simple A/B split tests and multivariate tests.
- The fun stuff: What to test? What website changes should you focus on?
Two ten-year anniversaries
The conference in Vienna will be the 10th European Software Conference, but, as it happens, Collectorz.com is also celebrating its 10 year anniversary this November.
So we have decided to sponsor the “Pre-event meeting” on Friday night and all conference attendees are invited.
Drinks and finger food are on me
See you there!
Software pricing : Standard and Pro editions
Monday, July 12th, 2010
Our Collectorz.com programs are all available in two editions: Standard and Pro. The Standard edition sells for $29.95 and is lacking a couple of “advanced” features compared to the $49.95 Pro edition.
We have been selling our software this way for a long time. Before we introduced these two pricing levels, we were selling our software for $29.95. Adding the more expensive Pro edition for $49.95 was a good way to increase the price without dropping the old price. After the change, about 80% of our customers started opting for the Pro edition, causing a nice jump in profits.
The presence of two editions also gives our visitors a choice. Price conscious customers can opt for the cheaper Standard edition. Buyers just looking for the best, regardless of price, can choose the Pro edition. The availability of choices helps to increase conversion rates.
As you can see in the image above, we have done something similar with our range of barcode scanners, a cheap CueCat for $19.95 as an entry level scanner, a deluxe laser scanner for $139.95, and a mid-level option for $79.95.
But offering multiple editions also has one drawback: it adds complexity. More »
Sign Up buttons: Red, Green or back to Blue?
Friday, June 4th, 2010
Last week, Dan McGrady reported how he improved his conversion rate by 72%. One of the things he did was changing his signup button from green to red. This alone gave him a 21% increase in conversion.
Interesting results, so I tried some experiments with the color of my own sign up buttons. More »
CD Delivery and Priority Support – Opt-in or Opt-out?
Tuesday, May 18th, 2010
Delivery on CD and Priority Support options, do you offer those up-sells “opt-in” or “opt-out”? In other words, when users click your Buy button, do you put these extras in their shopping cart automatically?
CD delivery companies (we have worked with SwiftCD and CustomCD) are always pushing us to have “Delivery on CD” pre-checked. Understandably, because this is bound to sell more CDs and thus bring them more business. And automatically adding a $10 Priority Support subscription is sure to result in more subscriptions to that service.
Sounds good, doesn’t it? Making more money on each sale, who can say no to that?
More »
Website Design: Less is More?
Monday, May 3rd, 2010
Once in a while, I try to take a “fresh” look at my website. I just put one of our product pages on my screen, I sit back and try to imagine what it looks like for a new visitor, who just arrived there after a Google Search.
The last time I did this, the main thing that struck me was all the Try/Buy “noise” on the right side of the screen. There’s a Sign Up for the Free Trial box, a Get it Free (TrialPay) option and five (!) different buying options (Standard, Pro, two “Pro + scanner” options, plus a “custom order” option). I realized that I had been replicating most of my shop page right there on the landing page.
So I started experimenting with a different approach, aimed at getting more people to sign up for the free trial. Then just let the trial edition and the autoresponder sequence do the conversion to sales. I didn’t want to remove all buying options though, because we see a lot of customers buying without trying. But it would have to be reduced to just one button, simply taking the user to our recently re-designed shop page. More »
RebateDelivery – Results of A/B split test
Friday, September 18th, 2009
So here they are, the results of my
Rebate Delivery A/B split test.
And after two weeks of testing, this test is showing the biggest difference between A and B that I have ever seen in any A/B split test.
More »
RebateDelivery – Mail-In Rebates for online sales
Monday, September 14th, 2009At SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.
Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software
More »
Using TrialPay on landing pages
Monday, August 10th, 2009
At the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.
So in August 2008 I ran a simple A/B split test, testing just that:
- Group A: my regular product pages, no TrialPay option
- Group B: An extra “Get it Free” button, taking visitors to the TrialPay offer page. Just for our Standard edition (regular price $29.95). The button was a regular HTML button, just like our other “Add to Cart” buttons. Like so ->
Categories
Tags
-
a/b testing
Adwords
amazon
android
apple
autoresponders
broad matching
competitors
content network
Conversion
coupons
customcd
customer support
discount
Email Marketing
eswc
eswc 2009
facebook
geographic performance
headlines
hiring
infusionsoft
ipad
iphone
microsites
Mobile Apps
negative keywords
newsletter
online activation
paid upgrades
piracy
pricing
rebatedelivery
rebates
remarketing
SEO
shopping cart
sic
time management
trial edition
trialpay
twitter
up-selling
Web Apps
website design
Archives
- November 2011
- October 2011
- September 2011
- May 2011
- April 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009