Posts Tagged ‘a/b testing’

RebateDelivery - Results of A/B split test

Friday, September 18th, 2009

rebatedeliverySo here they are, the results of my
Rebate Delivery A/B split test.

And after two weeks of testing, this test is showing the biggest difference between A and B that I have ever seen in any A/B split test.
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RebateDelivery - Mail-In Rebates for online sales

Monday, September 14th, 2009

rebatedeliveryAt SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.

Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software :-)
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Using TrialPay on landing pages

Monday, August 10th, 2009

trialpay-logo-160pxAt the SIC in July 2008, WinZip’s Edwin Siebesma told me that I should talk to the TrialPay people. I did and I liked their sales pitch.
Of course, like everyone else who first hears about TrialPay, I had fears of cannibalizing my existing sales by offering a TrialPay option on my website.

So in August 2008 I ran a simple A/B split test, testing just that:

trialpay-html-button

  • Group A: my regular product pages, no TrialPay option
  • Group B: An extra “Get it Free” button, taking visitors to the TrialPay offer page. Just for our Standard edition (regular price $29.95). The button was a regular HTML button, just like our other “Add to Cart” buttons. Like so ->

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Odd Pricing (.95) vs Rounded Pricing

Thursday, May 28th, 2009

A few weeks ago, Christian Mairoll of Emsi Software posted on the ASP forums about an interesting experiment he tried. He replaced all .99 and .95 prices (often called “odd prices”) with rounded prices. He reported that for him it made no difference. Interesting…

So I tried it myself. Last week I started an A/B split test on this. Group A getting my regular .95 pricing, group B getting rounded prices. But for me, it did make a difference. Here’s my results after 8 days:
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Interesting results for headline test

Wednesday, May 20th, 2009

In the past seven days I have been testing these headlines against each other:

Version A, emotional, benefit-oriented:

Starting right now, you will enjoy a perfectly organized DVD collection…

Movie Collector Instantly Catalogs Your DVD & Blu-Ray discs.

You’ll Save Time and Money Today.

Finally Have Total Control Over Your Movie Collection.

Version B, practical, feature-oriented:

Automatic DVD Database Software for Windows, Mac OS X & iPhone

Movie Collector Automatically Catalogs Your DVD Collection.

Just Enter Movie Titles or Scan DVD Barcodes.

Instantly Download All Movie Details and Cover Images.

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New website design finally starts performing

Thursday, May 14th, 2009

And a week has gone by again. But now we’re finally seeing better results from the “B design”. Phew…

In terms of numbers of sales, it’s doing about the same as the old design. The profits for category B are slightly higher (about 3%), mainly because the average first purchase is still higher for the new design.

All in all, the new product pages are not a great success. But at least they are now performing well enough to switch to the new pages and start optimizing their details. I already have a couple of ideas I want to try:

  • Headlines: Emotional / Fluffy / Benefit oriented vs Practical / Feature oriented
  • Pricing: .95 vs rounded pricing
  • Upsells: Move stuff like CD Delivery, Priority Support etc… to an interstitial upsell page, as opposed to including them in my “Recommended Buying Choices”

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Testing a new website design

Monday, April 20th, 2009

The design of our website is being changed almost continously. I am always trying to improve its conversion power, by making small optimizations to the layout, the design and the copy.

But this time I am implementing a more radical change: a completely new layout. In the next couple of weeks I will be testing the new layout vs the old layout using an A/B split test. That is, fifty percent of new visitors will be seeing the old layout, the other fifty percent will get the new layout. Then we’ll be measuring sign-ups, downloads, sales and profits in both groups.
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