Posts Tagged ‘Conversion’

CD Delivery and Priority Support – Opt-in or Opt-out?

Tuesday, May 18th, 2010

Delivery on CD and Priority Support options, do you offer those up-sells “opt-in” or “opt-out”? In other words, when users click your Buy button, do you put these extras in their shopping cart automatically?

CD delivery companies (we have worked with SwiftCD and CustomCD) are always pushing us to have “Delivery on CD” pre-checked. Understandably, because this is bound to sell more CDs and thus bring them more business. And automatically adding a $10 Priority Support subscription is sure to result in more subscriptions to that service.

Sounds good, doesn’t it? Making more money on each sale, who can say no to that?
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Website Design: Less is More?

Monday, May 3rd, 2010

lptest-smallOnce in a while, I try to take a “fresh” look at my website. I just put one of our product pages on my screen, I sit back and try to imagine what it looks like for a new visitor, who just arrived there after a Google Search.

The last time I did this, the main thing that struck me was all the Try/Buy “noise” on the right side of the screen. There’s a Sign Up for the Free Trial box, a Get it Free (TrialPay) option and five (!) different buying options (Standard, Pro, two “Pro + scanner” options, plus a “custom order” option). I realized that I had been replicating most of my shop page right there on the landing page.

So I started experimenting with a different approach, aimed at getting more people to sign up for the free trial. Then just let the trial edition and the autoresponder sequence do the conversion to sales. I didn’t want to remove all buying options though, because we see a lot of customers buying without trying. But it would have to be reduced to just one button, simply taking the user to our recently re-designed shop page. More »

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Choosing the limitation of your trial edition

Friday, March 27th, 2009

One of the hardest things to decide on when releasing a trial edition of your software is the registration incentive, or in other words, the limitation of this trial edition.
But it is also a decision that may have a big impact on your downloads to sales conversion rate. So let’s look at it more closely.

First, here’s my thoughts of what a trial edition is and what it is for.
A trial edition is:

  • A marketing tool, designed to convert website visitors into customers.
  • An evaluation version, a way for prospects to try your software before they buy.
  • Not free software.

So, how does this impact the design of your trial edition?
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