One of the hardest things to decide on when releasing a trial edition of your software is the registration incentive, or in other words, the limitation of this trial edition.
But it is also a decision that may have a big impact on your downloads to sales conversion rate. So let’s look at it more closely.
First, here’s my thoughts of what a trial edition is and what it is for.
A trial edition is:
- A marketing tool, designed to convert website visitors into customers.
- An evaluation version, a way for prospects to try your software before they buy.
- Not free software.
So, how does this impact the design of your trial edition?
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