Posts Tagged ‘Email Marketing’

Using urgency and scarcity to sell more

Tuesday, October 27th, 2009

scanners-left1At Collectorz.com, we regularly send out special offer emails to our customers, giving them a special discount deal on a new product, a software upgrade or a barcode scanner.

We have been using urgency with our offers for quite a while, but last week we tried adding some scarcity. More »

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Posted in Email Marketing | No Comments »

Meet the Collectorz.com team - video

Friday, September 25th, 2009

At Collectorz.com, we’re experimenting with the use of video, for both promotional and instructional purposes. Our in-house video guy AJ has already created cool promo-vids for our 3 main products. For instance, check out the Movie Collector vids.

For yesterday’s Collectorz.com newsletter, we decided to try something different: a “meet the team” video, showing a tour of the Collectorz.com office and introducing all members of the Collectorz.com team. Here it is:

Meet the team

The player will show in this paragraph

Our newsletter subscribers loved the video. Some feedback we found in our inbox this morning:
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Posted in Shareware | 1 Comment »

Using TrialPay for Software Upgrades

Thursday, August 27th, 2009

trialpay-logo-160px
This week, I tried something different with TrialPay:
Free software upgrades.

I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
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Posted in Shareware | 2 Comments »