Last week, I told about our Upgrade Week, during which we had a reduced upgrade fee for Music Collector ($14.95 instead of $24.95).
On Tuesday I emailed all old-version users about the offer, then on Saturday I sent out a short “2 days left email”.
Yesterday, was the last day of Upgrade Week, so the results are in.
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Posts Tagged ‘Email Marketing’
Upgrade week – the results
Monday, May 17th, 2010Upgrade week
Tuesday, May 11th, 2010It’s been over a month since I emailed all Music Collector 8.x users about our “Vee Nine” upgrade. So time to try and pull in some more upgrade sales. This time I am doing an “Upgrade week”, during which we have a reduced upgrade fee for the rest of the week (valid through Sunday May 9). We have done upgrade weeks before and the urgency of the nearby end-date really helps to generate a lot of upgrades. More »
Don’t let them get away with not upgrading
Wednesday, April 7th, 2010Three months ago, we released a major (paid) upgrade for our Music Collector software, version 9. Since then, about 15% of our existing customers have upgraded. Not bad at all.
But it also means that there’s still a lot of people who did not upgrade (yet!). And of course I am not going to let em get away with that.
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Using urgency and scarcity to sell more
Tuesday, October 27th, 2009
At Collectorz.com, we regularly send out special offer emails to our customers, giving them a special discount deal on a new product, a software upgrade or a barcode scanner.
We have been using urgency with our offers for quite a while, but last week we tried adding some scarcity. More »
Using TrialPay for Software Upgrades
Thursday, August 27th, 2009
This week, I tried something different with TrialPay:
Free software upgrades.
I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
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