Posts Tagged ‘pricing’

Web-applications : first thoughts

Tuesday, October 20th, 2009

connectTwo months ago I posted about the launch of our first web application and our reasons for diving into online apps. Last week we launched our second web-app for cataloging books, so I figured I’d let you know my first thoughts about doing online software.
Tip: For the full story, attend my Web-Apps presentation at the ESWC conference in Berlin. More »

Selling iPhone apps

Sunday, August 23rd, 2009

A couple of months ago, I posted about our first iPhone app Clz Movies. In the meantime, we have released four more: Clz Books, Clz Music, Clz Games and Clz Comics.

Clz Comics app for iPhone

Here’s an update on our experience selling iPhone apps.
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Odd Pricing (.95) vs Rounded Pricing

Thursday, May 28th, 2009

A few weeks ago, Christian Mairoll of Emsi Software posted on the ASP forums about an interesting experiment he tried. He replaced all .99 and .95 prices (often called “odd prices”) with rounded prices. He reported that for him it made no difference. Interesting…

So I tried it myself. Last week I started an A/B split test on this. Group A getting my regular .95 pricing, group B getting rounded prices. But for me, it did make a difference. Here’s my results after 8 days:
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