Posts Tagged ‘up-selling’

CD Delivery and Priority Support – Opt-in or Opt-out?

Tuesday, May 18th, 2010

Delivery on CD and Priority Support options, do you offer those up-sells “opt-in” or “opt-out”? In other words, when users click your Buy button, do you put these extras in their shopping cart automatically?

CD delivery companies (we have worked with SwiftCD and CustomCD) are always pushing us to have “Delivery on CD” pre-checked. Understandably, because this is bound to sell more CDs and thus bring them more business. And automatically adding a $10 Priority Support subscription is sure to result in more subscriptions to that service.

Sounds good, doesn’t it? Making more money on each sale, who can say no to that?
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Posted in Conversion | No Comments »

Upgrade week – the results

Monday, May 17th, 2010

Music Collector logoLast week, I told about our Upgrade Week, during which we had a reduced upgrade fee for Music Collector ($14.95 instead of $24.95).
On Tuesday I emailed all old-version users about the offer, then on Saturday I sent out a short “2 days left email”.
Yesterday, was the last day of Upgrade Week, so the results are in.
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Posted in Email Marketing | 2 Comments »

Upgrade week

Tuesday, May 11th, 2010

Music Collector logoIt’s been over a month since I emailed all Music Collector 8.x users about our “Vee Nine” upgrade. So time to try and pull in some more upgrade sales. This time I am doing an “Upgrade week”, during which we have a reduced upgrade fee for the rest of the week (valid through Sunday May 9). We have done upgrade weeks before and the urgency of the nearby end-date really helps to generate a lot of upgrades. More »

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Posted in Email Marketing | No Comments »

New Collectorz.com shop page

Monday, April 5th, 2010

newshopHere’s something from a project I have been working on off-and-on for the past few months: Rewriting the entire shopping-cart system of the Collectorz.com site.

From the shop, via the upsell interstitial page and the name/address page, to the payment details page and finally the order confirmation page. I have written some new back-end PHP classes and am now rewriting all website pages based on those classes, making the pages more consistent, and more importantly, easier to maintain. Easy maintenance is essential, because I am tweaking these pages quite often.

I have already posted about my upsell interstitial page a while ago, which was the first page I based on the new back-end classes. This long Easter weekend I have completely rewritten the first page of the check-out, the shop page. More »

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Posted in Shareware | 1 Comment »

Web-applications : first thoughts

Tuesday, October 20th, 2009

connectTwo months ago I posted about the launch of our first web application and our reasons for diving into online apps. Last week we launched our second web-app for cataloging books, so I figured I’d let you know my first thoughts about doing online software.
Tip: For the full story, attend my Web-Apps presentation at the ESWC conference in Berlin. More »

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Posted in Web Apps | 2 Comments »

Selling iPhone apps

Sunday, August 23rd, 2009

A couple of months ago, I posted about our first iPhone app Clz Movies. In the meantime, we have released four more: Clz Books, Clz Music, Clz Games and Clz Comics.

Clz Comics app for iPhone

Here’s an update on our experience selling iPhone apps.
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Posted in Mobile Apps | 6 Comments »

Cross selling and up-selling

Wednesday, July 1st, 2009

If your site offers multiple products, add-ons and extra services, then cross selling and up-selling are important ways to maximize your profits.

At Collectorz.com, we sell seven software products (each available in two editions), five iPhone apps, two different barcode scanners, plus we offer CD delivery and a paid support option called “Priority Support”.

The software products are all related and targeted at the same type of customers, so cross-selling has always been important for us. And with the introduction of the barcode scanners we added some great stuff to up-sell to new and existing customers.

Before telling your about our current solution, let’s look at the various methods for cross selling and up-selling we tried since we added our second program.

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Posted in Shareware | 2 Comments »