Posts Tagged ‘up-selling’

Web-applications : first thoughts

Tuesday, October 20th, 2009

connectTwo months ago I posted about the launch of our first web application and our reasons for diving into online apps. Last week we launched our second web-app for cataloging books, so I figured I’d let you know my first thoughts about doing online software.
Tip: For the full story, attend my Web-Apps presentation at the ESWC conference in Berlin. More »

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Posted in Web Apps | 2 Comments »

Selling iPhone apps

Sunday, August 23rd, 2009

A couple of months ago, I posted about our first iPhone app Clz Movies. In the meantime, we have released four more: Clz Books, Clz Music, Clz Games and Clz Comics.

Clz Comics app for iPhone

Here’s an update on our experience selling iPhone apps.
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Posted in Mobile Apps | 6 Comments »

Cross selling and up-selling

Wednesday, July 1st, 2009

If your site offers multiple products, add-ons and extra services, then cross selling and up-selling are important ways to maximize your profits.

At Collectorz.com, we sell seven software products (each available in two editions), five iPhone apps, two different barcode scanners, plus we offer CD delivery and a paid support option called “Priority Support”.

The software products are all related and targeted at the same type of customers, so cross-selling has always been important for us. And with the introduction of the barcode scanners we added some great stuff to up-sell to new and existing customers.

Before telling your about our current solution, let’s look at the various methods for cross selling and up-selling we tried since we added our second program.

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Posted in Shareware | 1 Comment »