I have written about the importance of running your Adwords Geographic reports before, but in the meantime checking your geographic performance has become much easier, so let’s look at this again.
Nowadays, to view your campaign performance (impression, clicks, conversions) by country, you can just go to the Dimensions tab in your Adwords online interface and select GeoGraphic from the View list on the top left. Make sure to select a date range long enough to have substantial data (say the past 3 months). Continue reading
I was checking our Visitor stats in Analytics when I noticed that over the last 30 days, Mexico was nr. 2 in my top countries list, accounting for 8% of my visitors.
Mexico? We hardly ever sell to Mexico.
A quick peek at the Ecommerce tab confirmed that: In the same period only 0.37% of my sales came from Mexico. This wouldn’t be much of a problem if all that traffic was organic and thus free. But what if I am paying for those visitors with Adwords?
Sadly, information like that is not readily available from your Adwords interface. You will have to run a Geographic Performance report to get to the data. And even then, it takes some work to turn the data into actionable information.
But, it’s definitely worth doing. For instance, I found that for the past five months, a considerable part of my Adwords spend had been going to Mexico and a couple of other countries (Greece, Spain) that were not resulting in enough sales.
So I highly recommend that you spend some time to analyze your own Geographics Performance report. To help you do it, I have created a step-by-step tutorial on creating and analyzing this important report type. Here we go… Continue reading