Using a Facebook page for software marketing

In March 2010, motivated by the Facebook session of Perry Marshall’s Maui seminar, I created a Facebook fan page for

I had no idea what to expect. But it appears that a large part of our audience (home users) are on Facebook.
Now, 10 months later, the page on Facebook has almost 12,000 fans and it has proven to be a great new way to communicate with our customers.

Here’s a quick post on the why and how of Facebook fan pages for software. Continue reading