The importance of Display URLs in Adwords ads

adwordsA few weeks ago, I posted about my new microsites project. In short: I am creating microsites targeted at specific keyword phrases, for both SEO and PPC reasons.

Here’s some of the first effects I am seeing when using a microsite as the target URL and, more importantly, the Display URL of Google ads.

Book Database


Music Database


DVD Database


Obviously, I still need to work on optimizing these pages for conversions.
But for now, I am quite happy with my improved CTRs.

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