A couple of months ago, I posted about our first iPhone app Clz Movies. In the meantime, we have released four more: Clz Books, Clz Music, Clz Games and Clz Comics.
Here’s an update on our experience selling iPhone apps.
More »
Posts Tagged ‘Adwords’
Selling iPhone apps
Sunday, August 23rd, 2009Features vs Benefits in the software world
Saturday, June 27th, 2009You’ve probably heard this age-old piece of marketing wisdom before:
“Sell benefits, not features”
In general, this is good advice. But in the software world, it is not always the best approach. In some situations, pushing your features will sell better. I encountered a situation like that a while ago.
It all depends on your product, your target audience and your sources of website traffic.
More »
Pending Review or Under Review?
Friday, May 22nd, 2009Today, I created two new ads in one of my ad groups, to start a new test of two different messages.
For some reason, both got flagged for manual approval, but now look at the Status of both ads:
New website design, take two
Monday, April 27th, 2009Last week, I told you about the A/B split test I started, comparing my old website design vs a radical new design. I was planning to let it run for 2 weeks, unless the results after 1 week would be dramatic. Well, they are:
These are the results after 7 days (A is the old design, B is the new design):
- Downloads: About the same
- Sign ups: 20 percent more for design B
- Sales: 19 percent less for design B
- Profits: 10 percent less for design B
- Average First Purchase Value: 10 percent higher for B
New Adwords interface beta - first impressions
Sunday, April 26th, 2009Google has a new interface for the Adwords system. It is still in beta and you can try it by choosing the “New Interface (beta)” link at the top in your Adwords account.
I have been using the new UI for a week now. Here’s my first impressions:
More »
Negative Keywords for software ads
Wednesday, March 25th, 2009Are you using negative keywords in your Google ads? You probably are. But are you taking full advantage of this powerful way to cut costs and increase click through rates? I know I sure wasn’t. Of course I was using some obvious negative keywords like: free, freeware, crack and serial. But that was all.
Lately I have been investigating the use of negative keywords (again after listening to Perry’s interview with two dudes from Epiar.com). Currently, I have hundreds of negative keywords in each campaign. How I found them is another story, maybe I will write about that later.
Today I just want to give you a list of negative keywords specific to selling software. Simply add them to all your Adwords campaigns (and Yahoo Ads for that matter) and immediately save money and increase click through rates.
More »
Still Struggling with the Content Network
Sunday, March 15th, 2009Let me tell you about my experience so far with Google’s Content Network.
Of course, when I started out with Adwords in 2002 I made the same mistake everyone makes: leaving the Content Network switched ON for all campaigns. Which got me lots of impressions of course, many clicks even, some (expensive) sales too.
More »
Categories
Tags
-
a/b testing
ad copy
Adwords
amazon
apple
autoresponders
benefits
broad matching
bug tracking
checkout
competitors
content network
conversion
coupons
cross selling
customer support
discount
email deliverability
Email Marketing
eswc 2009
feature requests
features
headlines
hiring
infusionsoft
iphone
negative keywords
newsletter
online activation
piracy
pricing
rebatedelivery
rebates
shopping cart
sic
subscriptions
testimonials
time management
trial edition
trialpay
twitter
up-selling
video
Web Apps
website design
Archives