If your site offers multiple products, add-ons and extra services, then cross selling and up-selling are important ways to maximize your profits.
At Collectorz.com, we sell seven software products (each available in two editions), five iPhone apps, two different barcode scanners, plus we offer CD delivery and a paid support option called “Priority Support”.
The software products are all related and targeted at the same type of customers, so cross-selling has always been important for us. And with the introduction of the barcode scanners we added some great stuff to up-sell to new and existing customers.
Before telling your about our current solution, let’s look at the various methods for cross selling and up-selling we tried since we added our second program.