At Collectorz.com, we regularly send out special offer emails to our customers, giving them a special discount deal on a new product, a software upgrade or a barcode scanner.
We have been using urgency with our offers for quite a while, but last week we tried adding some scarcity. More »
Two months ago I posted about the launch of our first web application and our reasons for diving into online apps. Last week we launched our second web-app for cataloging books, so I figured I’d let you know my first thoughts about doing online software.
Tip: For the full story, attend my Web-Apps presentation at the ESWC conference in Berlin. More »
So here they are, the results of my
Rebate Delivery A/B split test.
And after two weeks of testing, this test is showing the biggest difference between A and B that I have ever seen in any A/B split test.
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A couple of weeks I posted about my tough decision:
It took a bit longer than expected, but yesterday I could finally pick up my new car: a shiny new …
Aston Martin V8 Vantage Roadster.
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At SIC 2009, Sytske and I talked with the RebateDelivery people, Jason Foodman and Steven Miller.
We have worked with these guys for years, when they were running SwiftCD, so we were curious to hear what they were up to now.
Well, in short, RebateDelivery is a new system for offering Mail-In Rebates for online software purchases. Let’s look at the details of how it works and how to use it to improve sales. Oh, and of course I am running a new A/B split test to find out if it indeed helps to sell more software 
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Two weeks ago, I wrote about my email campaign offering software upgrades through TrialPay. That post was only one day after I sent out the campaign, so I could only include some preliminary results. However, two weeks have gone by now, so it’s time to look at the final results.
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This week, I tried something different with TrialPay:
Free software upgrades.
I emailed all customers who were still using an older version of our software and offered them to upgrade to the latest and greatest for free using TrialPay. Plus, I included an alternative “pay anyway” option with an extra $10 discount on the upgrade ($14.95 instead of $24.95).
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As a business owner, you make lots of decisions every day, big ones and small ones, easy ones and tough ones. But the past few months I have been struggling with a particularly tough one:
What kind of car to get next?
Before I tell you why I am looking for a new car and the possible candidates, let me tell you about my car history and my current cars.
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A couple of months ago, I posted about our first iPhone app Clz Movies. In the meantime, we have released four more: Clz Books, Clz Music, Clz Games and Clz Comics.
Here’s an update on our experience selling iPhone apps.
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